Wines of Argentina como anticipo de la USA Magic Friends Tour
Wines of Argentina, en el marco de la estrategia de “premiunizar” la oferta exportable argentina de vinos, invitó al país durante el curso de una semana, a más de 40 Masters of Wines.
Se buscaron dos objetivos:
– catapultar su conocimiento actual de la vitivinicultura argentina, y
– enamorarlos de la cultura argentina, para que puedan actuar como futuros embajadores argentinos.
Como consecuencia de la unión con TRAPICHE en el evento Masters of Wine, estamos felices de concretar junto con ellos y nuestra FUNDACION, el inicio de USA MAGIC FRIENDS TOUR abril/mayo 2018. Se une el concepto de embajadores de la cultura argentina de MASTERS OF WINE con nuestro proyecto CULTURAPUNTOARGENTINA
En el mundo existen apenas un poco más de 350 Master of Wines, y es el título “enológico” más complejo y respetado en la industria y queremos nombrar a los que participaron en nuestro país de esta cultura de sentidos.
Los grandes Masters of Wines en Argentina:
Konstantin Baum MW
Jane Hunt MW
Anne McHale MW
Cees van Casteren
Louise Sydbeck MW
Robin Kick MW
Pedro Ballesteros MW
Caro Maurer MW
Matthew Forster MW
Vicky Burt MW
Marina Gayan MW
John Hoskins MW
Andy Howard MW
Mark de Vere MW
Peter T. Koff MW
Neil Tully MW
Jürgen von der Mark MW
Edward Adams MW
Mary Ewing-Mulligan MW
Richard Bampfield MW
Rod Smith MW
Mark Bingley MW
Peter Scudamore-Smith MW
Eugene Mlynczyk MW
Jane Masters MW
Jane Boyce MW
Mark Pygott MW
Conal Gregory MW
Victoria Stephens-Clarkson MW
Mai Tjemsland MW
David Forer MW
Phil Tuck MW
Michelle Cherutti-Kowal MW
Pat Farrell MW
Anne Tupker MW
Madeleine Stenwreth MW
Debra Meiburg MW
En el siguiente artículo publicado en The Drinks Business Magazine (Gran Bretaña), Patrick Schmitt, Master of Wine, periodista y Chief Editor en dicho medio, anticipaba lo que sería el Masters of Wines en Argentina:
ARGENTINA TO CREATE 40 NEW WINE ‘AMBASSADORS’ FOR THE COUNTRY
19th February, 2018 by Patrick Schmitt
Argentina is hosting 40 Masters of Wine this week to create “new ambassadors” for the country, according to Trapiche’s Duncan Keen, who has masterminded the trip.
Stressing that the country must continue on a drive to raise its average bottle prices in both domestic and export markets, he said that he wanted to show the visiting Masters of Wine how it is “premiumising its offer”.
He also said that the MWs should be able to help Argentina raise awareness for its higher-end products once they fully understand the quality and range of wines being made today.
“We need help with premiumisation, and we believe that working with the Institute of Masters of Wine is one of the ways,” he said.
Commenting that both the visiting MWs and Argentine wine producers stand to benefit from the week-long programme of winery visits and masterclasses, he added, “We think Argentina has undergone a transformation in the last few years and we believe we can boost your knowledge.”
He also said that the events during this week were groundbreaking in Argentina, as they had brought together producers.
“Here we want to work in a different way, where the subregions are more important than the wineries. The subregions are where the wines come from; the wineries come later – for example, we will have a masterclass now with 20 wines, and only one comes from Trapiche,” he said.
Selecting the wines and helping to choose the themes of the masterclasses has been a committee of independent experts, comprising Argentine sommeliers Paz Levinson and Andrés Rosberg along with MWs Tim Atkin and Madeleine Stenwreth.
Tim Atkin MW, Madeleine Stenwreth MW, Paz Levinson (sommelier) and Andrés Rosberg (sommelier). You can follow the latest news on Twitter using the hashtag #MWinARGENTINA.
Then, Keen the emphasized his hopes for the trip before the first masterclass began.
“Hopefully as of next Monday you will start to consider Argentina in everything you do; we want to gain mindshare of you, that’s what we are trying to do,” he stated.
Outlining his aims in three succinct points, he added, “We will strive for you to fall in love with Argentina and our culture; we will strive to you to fall in love with our wines and our people, and we will strive for you not to forget us.”
Finally, summing up his expectations in a single sentence, he stated: “By the end of the week we will have more than 40 new ambassadors of Argentina”.
Fuente: The Drinks Business